Diana Smith

Diana Smith is an experienced professional in retail and media strategy, currently serving as the Director, Client Advisor for Retail & eCommerce at Mintel since 2014. Smith has held multiple roles within the company, focusing on crafting detailed reports on the retail landscape and consumer behavior, designing surveys, and collaborating on market analysis. Prior to Mintel, Smith was a VP and Group Account Director at PHD, managing major accounts and leading a team across multiple offices. Earlier experience includes positions as Group Director of Strategy at OMD USA, where award-winning communication plans for McDonald's were developed, and media planning roles at BBDO, JWT, and Flynn, Sabatino & Day. Smith holds a Bachelor of Science in Journalism with a minor in Psychology from Ohio University.