Isabel Evans is a Senior Consultant at Mintel, specializing in insight and innovation to help brands align their strategies with consumer needs. Prior to this role, Isabel served as a Research, Data & Insight Senior Associate at freuds, where they conducted research for health campaigns and collaborated closely with creative teams. Isabel also gained experience as a Behavioural Analyst at Canvas8, focusing on consumer behavior insights across various sectors. Isabel holds a Master’s degree in Cognitive and Decision Sciences from UCL and a Bachelor's degree in Arts and Sciences from the same institution, complemented by a year of study at Sciences Po in Economics, Politics, and Psychology.
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