Roshida Khanom is an experienced leader in the Beauty and Personal Care (BPC) sector, currently serving as the Director of BPC Insights for EMEA at Mintel since August 2012. In this role, Roshida has played a pivotal part in content development and thought leadership, managing a team of analysts to deliver high-quality insights that aid clients in business growth. Previous positions at Mintel include Category Director and Associate Director, where Roshida focused on consumer and market analysis, team coaching, and impactful report generation. Roshida's prior experience at Procter & Gamble involved senior research roles in both Prestige Skincare and Haircolour innovation, contributing to brand expansion and technology design through consumer insights. Roshida holds a Bachelor of Science in Medical Biochemistry from King's College London and is currently pursuing an Executive Development Programme in Senior Leadership at the Chartered Management Institute.
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