Ruyi Xu is an experienced professional in market insights and research, currently serving as Senior Vice President of Insights for APAC at Mintel since February 2013, where responsibilities include industry-level intelligence on FMCG categories and consumer lifestyles in China. Previous roles include Director of Proprietary Research at J.D. Power in 2018 and Communications Director at Barratt Homes for Barratt China from June 2012 to February 2013, focusing on marketing, corporate communication, and business promotion. Earlier experience as Associate Manager at Nielsen involved pre-market testing and business development. Ruyi Xu holds an MSc in Management Research from Saïd Business School, University of Oxford, and a BA in Management Studies from Nottingham University Business School.
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