Sarah Ali

Sarah Ali is an accomplished marketing leader with extensive experience in performance marketing and brand strategy across various sectors. Currently serving as Vice President of Marketing and Head of Performance Marketing at Mintel, Sarah oversees the global Performance Marketing team and manages core website strategies. Previous roles include Director positions at Expedia Group where responsibilities spanned offline brand strategy, insights, and global metasearch strategy. Additionally, work as Head of Performance Marketing at Kuoni Group and various marketing roles at Media Contacts and Zenith demonstrate a strong foundation in digital marketing and campaign management. Sarah also contributes to education as a Governor at St Pauls CofE, enhancing school governance and strategy. Educational background includes a BSc in Economics from City, University of London.