Enrique Mut is a seasoned professional with extensive experience in sales, marketing, and consultancy, focusing on B2B and B2C companies. As the creator of the MET-II Metodología de Ingeniería de Ingresos, Enrique integrates Marketing, Sales, and Revenue Operations to enhance long-cycle, high-value sales processes. Previously, roles include Socio Director at Lead4Revenue, Advisor at MIO Group, and Senior Sales Solution Executive at Oracle and Siebel Systems, with significant contributions to revenue management and marketing automation initiatives. Enrique holds a degree in Information Sciences from Universidad Complutense de Madrid and an Executive MBA from IE Business School.
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