MIProfs
Cam Cramer is a MarTech and Marketing Analytics Consultant at MIProfs, working on GA3 to GA4 migration for over 50 clients since February 2023. Previously, at Outlook Amusements, Cramer served as Director of Digital Analytics, establishing the analytics function for an 8-figure annual media spend company and developing measurement systems that provided insights into various marketing performance metrics. In a prior role as Senior Manager of Digital Analytics, Cramer implemented a marketing attribution system that doubled visibility into marketing expenditures. Earlier experience at MIProfs involved designing and executing measurement systems to enhance marketing ROI. Cramer holds a Bachelor of Arts degree from Hofstra University.
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MIProfs
MIProfs (marketing intelligence professionals)) was formed as a marketing analytics consultancy focused on using analytics to help companies and agencies get the most from their marketing investments. As marketing has evolved to become much more data oriented, we have evolved along with it offering broad-based experience in marketing and marketing analytics.