Somya Gupta is a Lead Analyst at MiQ since April 2024, specializing in designing custom targeting strategies using various Demand-Side Platforms to enhance click-through rates and reach. Prior experience includes a summer internship at the Centre for Development of Telematics, contributing to a communication protocol project, and roles as a Business Analyst at udaan.com and UrbanPiper, where significant contributions included creating dashboards for performance tracking and developing an automated sales task assignment tool. Additionally, time spent as an Analyst at LatentView Analytics involved data visualization and the generation of key insights using analytical tools. Somya holds a Bachelor of Technology in Electronics and Communications Engineering from SRM University.
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