Uday Kumar Haliga

Uday Kumar Haliga has a diverse work experience in the advertising and digital marketing industry. Uday Kumar currently works as a Programmatic Senior Trader at MiQ since April 2021. Previously, they worked at Oplifi as the Director of Operations from March 2019 to March 2021 and as the Head of Programmatic from February 2016 to February 2019. At Oplifi, they played a crucial role in developing client programmatic strategy and managing key relationships with agencies and third-party suppliers.

Prior to Oplifi, Uday worked at Google as a Campaign Manager from November 2012 to February 2016. Uday Kumar'sresponsibilities included troubleshooting and resolving complex issues related to DFP, Invitemedia, and Ad Exchange, providing technical expertise to front line support, creating standard operating procedures (SOPs) and training materials, and utilizing debugging and ticketing tools.

Before Google, Uday worked at MediaMint as an Ad Operations Executive from June 2011 to October 2012. In this role, they managed CPM and performance-based campaigns, handled daily campaign management tasks such as delivery, tracking, optimization, and reporting, and utilized various ad serving and tracking tools.

Uday's early experience includes working as an Account Manager at Brightcom from January 2010 to January 2011. Uday Kumar'sresponsibilities involved reviewing and approving advertiser creative materials and trafficking campaigns using different ad servers.

Overall, Uday Kumar Haliga has a comprehensive background in programmatic trading, operations, campaign management, and ad operations, making him a valuable asset in the advertising industry.

Uday Kumar Haliga's education history begins with obtaining a Bachelor's degree in Computer Science Engineering from Jawaharlal Nehru Technological University from 2004 to 2008. Uday Kumar then pursued a Master of Business Administration (MBA) degree in Osmania University from 2009 to 2011. Following that, they furthered their education by earning a Master of Technology (M.Tech) degree in Computer Science Engineering from Jawaharlal Nehru Technological University from 2011 to 2013.

In addition to their formal education, Uday Kumar Haliga has also obtained several certifications. Uday Kumar achieved Bing Ads Accredited Professional status from Microsoft in August 2020. Likewise, they earned the DoubleClick Bid Manager Individual Certification from Google Digital Academy (Skillshop) in the same month and year. Uday Kumar also completed The Fundamentals of Digital Marketing course from Google Digital Unlocked and received certification in August 2020. Prior to these certifications, Uday acquired a certification in Marketing Analytics from Coursera in February 2019. In June 2018, they obtained the AdWords Fundamentals certification from Google Digital Academy (Skillshop). Additionally, in October 2013, they became ITIL V3 certified by EXIN. Most recently, in August 2020, Uday obtained certification in Social Media from HubSpot.