Daniel Österlund

Daniel Österlund is a seasoned professional in the fields of digital marketing, e-commerce, and consumer experience, currently serving as the Managing Director at Mirado Consulting since March 2025. Prior to this role, Daniel held various leadership positions at Comprend, significantly impacting strategic accounts and sales across major consumer retail companies such as IKEA and Stadium. Daniel has also worked at Acando and Microsoft, where achievements included developing a pan-European e-commerce team and driving substantial year-over-year growth. In addition to corporate roles, Daniel has contributed to academia as an accredited teacher in marketing and e-commerce at institutions such as Medieinstitutet and IHM Business School. Daniel holds a Ph.D. candidacy in Consumer Behaviour and E-commerce from Stockholm University, complemented by a Master's degree in Consumer Behaviour and Strategic Marketing.