Miri AI is an engagement engine and intelligence platform that helps health and wellness companies increase retention and lifetime value.

Most companies acquire users, deliver an initial experience, then lose them in the “in-between” — between refills, transactions, and appointments.

Miri AI solves that through two integrated systems:
• Engagement Engine — drives daily interaction, adherence, and habit formation through continuous engagement loops
• Intelligence Platform — turns behavior into real-time signals to identify churn risk, surface growth opportunities, and trigger actions automatically

The result:
• 9–16x higher retention vs. industry benchmarks
• 5.3x more engagement
• Improved LTV and revenue growth

Founded by behavioral health entrepreneur Amy Kelly and Boris Korsunsky, former CTO and founding engineer at Lyft, Miri was built to solve the core economic challenge in digital health: retention.

Retention isn’t a feature. It’s a system.
Miri AI is the system.


Miri AI

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Miri AI

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