Emma Craig is an accomplished professional specializing in UX research and content design, currently serving as Head of UX Research and Content Design at Miro since March 2022. In this role, Emma leads a team dedicated to exploring collaboration and innovation within the user experience sector. Previously, Emma held various strategic roles at Shopify from July 2013 to February 2022, including Senior Staff Product Researcher, where insight-driven research contributed to the robustness of Shopify's marketplace and partner ecosystem. Emma's foundational work in user behavior and customer journey analysis has significantly impacted product development and user engagement strategies. Emma holds a Bachelor of Commerce with Distinction in Marketing from Concordia University and a recent degree in Business Administration and Management from the University of Oxford.
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