Michelle Johannesson

Michelle Johannesson is a seasoned marketing professional with extensive experience in product marketing and integrated marketing strategies. Currently serving as a Senior Product Marketing Manager at Miro, Michelle previously contributed to Whimsical by establishing its product marketing function and significantly increasing monthly active users by 40%. At Shopify, Michelle spearheaded cross-functional B2B marketing strategies, driving a 150% increase in daily GMV and expanding the Shop app user base. Other notable roles include co-founding Winslow Magazine, managing the marketing strategy for W Hotels' Toronto launch, and developing campaigns for Women of Influence Inc. Michelle holds a Bachelor of Arts from Western University, along with a Certificate in Professional Communications and a Postgraduate Diploma in Public Relations from Humber College.