Peter Luttrell is an accomplished executive with extensive experience in media, advertising, and technology. Currently serving as Vice President of AI Implementation at Simpli.fi, Luttrell focuses on integrating AI into core systems and optimizing workflows. As Managing Partner at The Advertising Company of Los Angeles, Luttrell leads media IP acquisition and development. Luttrell is also a Principal at Blue Ant Ventures, where the emphasis is on investing in early-stage tech startups. Additional roles include Advisor at Mirror Digital and former CEO and Founder of FieldTest, which was one of the first platforms to implement generative AI in media buying. Luttrell held leadership positions at companies such as Bloody Disgusting, The Leaf Group, IndieClick Media Group, 3liant, and 3jane, demonstrating a strong track record in transforming business visions into operational success. Education includes attendance at the University of Redlands and various institutions prior.
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