A New York City fixture since 2003, Мишка (“Mishka,” or “bear cub” in Russian)
clawed their own path through the often homogenous streetwear world,
beginning humbly as a small t-shirt upstart and maturing into a full blown cut &
sew powerhouse. Founded by Mikhail Bortnik and Greg Rivera, Мишка is
synonymous in the industry with creativity and originality, consistently inspiring—
and often offending—with designs that manifest the brandʼs D.I.Y./punk ethos.
 
Part of their all-encompassing approach to the brandʼs aesthetic is a healthy and
ever-cultivated relationship with music, collaborating with other record labels as well as self-released tapes from their own label (http://mishkanyc.bandcamp.com/)
 
Мишка continues to be the brand to trust for the utmost in quality and design,
with a deft infusion of forward-thinking nostalgia that continues to influence the
influencers. Мишкаʼs collections are available worldwide in only the finest shops
and online boutiques.

Mishka NYC

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