Formerly SimplyShe, Mission Pets launched its pet fashion business in 2004 and became America’s market leader in the pet lifestyle category, offering trend-driven products with a high-end look and feel at customer-friendly prices.Today Mission Pets sells its pet products under several different brands including: SimplyDog™, SimplyCat™, LuluPink™, Wag&Bone™, Wag-A-Tude™, Smoochie Pooch™, Dog 101™ and Pup Crew™.Since its inception, Mission Pets has generated a strong media following — and has been featured in numerous TV shows including “Oprah” and “The Big Idea with Donnie Deutsch” as well as over 50 magazines and newspapers such as People, Entrepreneur, USA Today, InStyle, and Glamour.

Mission Pets, Inc

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