Born and raised in Italy, Riccardo Sai is a London-based director, creative producer, and photographer with a passion for telling stories. 

Over the course of 20 years, Riccardo has been at the creative helm of award-winning short films, documentaries, commercials and photography projects for iconic brands including Nike, Microsoft, UNICEF, and the BBC. He has also collaborated with high-profile clients including Belgian professional footballer Eden Hazard, award-winning British band Rudimental, and Italian luxury fashion designer Brunello Cucinelli.  

Driving powerful narratives through expert film and photography is at the heart of what Riccardo does every day. By capturing real actions and fleeting moments, clients can expect a result that is powerful, expressive, and full of personality. Charisma and a genuine love for connecting people through stories is evident in the diverse body of work Riccardo has produced, which his clients have praised as “exceptional” and “impactful” (read more testimonials here).   

In 2022, Riccardo combined his passion for visual storytelling with his desire to bring about social change by founding STORO, a visual storytelling studio for purpose-led people and brands.

Mister Sai

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