Michaela Thode is an experienced professional specializing in conversion rate optimization (CRO), with a proven track record in enhancing online performance across various industries including retail, insurance, finance, and travel. Currently serving as Team Lead Onsite and Personalisation at Mister Spex since January 2022, Michaela previously held senior roles such as Senior Conversion Manager at medflex.de and Conversion Rate Optimisation Manager at Anthony Nicholas Group. Additionally, expertise includes driving CRO strategies and tests, developing testing roadmaps, and utilizing tools like Optimizely, Google Analytics, and Adobe Analytics to analyze customer journeys. Michaela's early career included roles at companies like Foxtel and Webtrends EMEA, contributing to a solid foundation in online marketing, analytics, and customer engagement. Education includes a Diploma in Marketing and Communications from LSBF London and imk Berlin.
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