Francesca ReDavid

Francesca ReDavid is a seasoned Growth Product Leader with over a decade of experience in product growth and marketing within the ad tech industry. Currently serving as the Senior Director of Growth Product at Mistplay, they previously held significant roles at Care.com and Ask Applications, where they led teams to achieve notable increases in conversion rates and revenue through innovative marketing strategies. Francesca also has a strong foundation in social media marketing, evidenced by a successful tenure as Senior Manager at Direct Agents Interactive Advertising, where they orchestrated a remarkable increase in social media engagement. They are pursuing a Bachelor's degree at New York University and completed coursework in French Language and Literature at The American University of Paris.