Chad Russell

Headquartered in San Diego, California, Mitchell 1 has provided quality repair information solutions to the motor vehicle industry for 100 years. The Mitchell 1 family of products includes a complete line of integrated software solutions to help auto, medium and heavy truck professionals improve productivity and profitability. ProDemand® optimized with SureTrack® is the most complete solution for OEM and experience-based repair information. Manager™ SE is the industry standard for mechanical estimating and shop management information. The SocialCRM digital marketing solution delivers automated marketing and customer engagement tools to help shop owners improve their bottom line profits. For the trucking segment, Mitchell 1’s online solutions provide information required to estimate labor times, diagnose and repair all makes of Class 4-8 trucks. Mitchell 1 is a recipient of the ASE Blue Seal of Excellence award. For more information on Mitchell 1 products and services, visit the company’s website at www.mitchell1.com and read the Shop Connection blog at www.mitchell1.com/shopconnection.