Rachel Lim

Rachel Lim is a seasoned Messaging & Positioning Architect, PR & Media Strategist, and Brand Journalist with over 16 years of diverse experience across the UK, APAC, MENA, and the US. Presently serving as the Lead Communications Strategist at Mitrade, Rachel crafts brand narratives and builds strategic relationships to enhance global market access. Previous roles include Senior Brand Communications Specialist at Bunny Studio and Marketing and Communications Manager at Raydent Supplies, where Rachel developed impactful messaging strategies and integrated marketing campaigns for various industries. Rachel holds an Associate's degree in Food Science and Nutrition from Temasek Polytechnic and continues to pursue additional education in product marketing and digital psychology.