Arly Bauer

Arly Bauer is a digital marketing leader with 15 years of experience in e-commerce and DTC marketing. Arly has held notable positions including Senior Director of Ecommerce at Mixbook and Sr. Digital Product Manager at IKEA. Previously, Arly managed marketing strategies at Nutrisystem, Pet360, and Rugs USA, focusing on site optimization and customer acquisition. Currently pursuing a B.S. in Marketing at Saint Joseph's University, Arly is passionate about web analytics and enhancing the customer journey through A/B testing and conversion rate optimization.