Dror Katzir has a strong background in marketing and business consulting. Dror worked as the VP of Marketing at Super-Pharm, where they managed the corporate marketing strategy and budget, as well as the online digital presence. During their time there, they also developed the Super-Pharm private label "Life" and launched the "LifeStyle" credit card and customer loyalty program. Prior to that, Dror was the Managing Director of a marketing consulting firm, where they oversaw large strategic accounts of leading Israeli corporations. Dror also co-founded MIXER Work & Lounge, one of Israel's largest co-working spaces. Additionally, Dror has experience in engineering, having worked as a Senior Engineer at Idanit Technologies.
Dror Katzir completed a Bachelor of Applied Science (BASc) in Mechanical Engineering from Ben-Gurion University of the Negev, attending from 1986 to 1990. Following this, they pursued a Master of Business Administration (MBA) in Marketing and Operations Research at The Hebrew University of Jerusalem, from 1993 to 1995.
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