Sandra Dusanter

Sandra Dusanter is the founder of GreenShift and currently serves as a consultant in sustainability insights and strategy for Danone and Mizzouri. With 17 years of experience in FMCG consumer trends and brand strategy, they previously held senior roles at Procter & Gamble, focusing on shopper marketing, e-commerce, and sustainability. Sandra has a Master's degree in Marketing and Consumer Behavior from Audencia Nantes Ecole de Management and has furthered their education with a course on Changing Behaviour for Sustainable Development. They are passionate about behavioral science and consumer psychology, particularly in relation to environmental sustainability and habit change.