Gheric Berton is an accomplished senior brand marketing and sponsorship executive with nearly 20 years of experience in developing and executing sales and marketing programs within competitive business markets. Currently, Gheric serves as the VP of Sponsorship Consulting at MKTG and is the President and Founder of Bell Tower Associates, where they lead integrated brand marketing campaigns for lifestyle and retail brands. Previously, Gheric held various roles at WME | IMG, culminating as Vice President, and has worked extensively with Fortune 500 companies to maximize the value of partnerships. Gheric earned a BA with double majors in Economics and Management & Society from the University of North Carolina at Chapel Hill.
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