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Barbara McHugh

Senior Vice President, Audience Development + Marketing Operations at Major League Baseball

Barbara McHugh is a seasoned marketing professional with extensive experience in the sports industry, currently serving as Senior Vice President, Audience Development + Marketing Operations at Major League Baseball since March 2009. McHugh has held multiple leadership roles at Major League Baseball, including Senior Vice President and Vice President of Marketing, along with a background as Senior Director and Marketing Director focused on ticketing. Prior to this, McHugh served as Director of Marketing at the Sports Museum of America and held various marketing positions at the New York Mets, including Marketing Manager, Coordinator, and Assistant. McHugh earned a Bachelor of Science in Business Administration with a concentration in Marketing and a minor in Communications from Le Moyne College in 2001.

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