Tyler Scott is an experienced professional in digital analytics and measurement, currently serving as Manager of Digital Measurement at Major League Baseball since June 2019, where a Digital Measurement practice was built and led. Prior roles include Solution Architect and Technical Program Manager for Digital Analytics at Avvo, where all analytics tracking and personalization implementations were managed independently. Tyler also held the position of Senior Solution Architect at Syntasa, overseeing Adobe Analytics for MSN.com while contracted with Microsoft. Earlier experience includes roles as Web Analyst and Solution Architect at Pointmarc, a Merkle Company, and Market Research Analyst at Hebert Research, Inc. Tyler holds a Bachelor's degree in Mathematics from California State University-Sacramento.
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