Veronica Idoate is a seasoned professional in player engagement and marketing, currently serving as Senior Manager of Player Engagement & Relations at Major League Baseball since February 2020. In this role, Idoate collaborates with MLB players and their agents to create tailored marketing strategies and support league-wide initiatives aimed at diversifying audience engagement. Prior to MLB, Idoate held several positions in the film industry, including Coordinator of International Sales and Distribution at Lionsgate, where responsibilities included evaluating projects for sales potential and coordinating film screenings at major festivals. Previous experience also includes roles at Good Universe and Route One Entertainment, where Idoate managed production finance and developed relationships with buyers. A graduate of Columbia College Chicago with a degree in Cinema Art + Sciences, Idoate has a strong foundation in the creative and strategic aspects of both film and sports marketing.
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