Will Frasure

Will Frasure is an experienced professional in social media strategy and marketing, currently serving as the Director of Social Media (Video Strategy and Partnerships) at Major League Baseball since March 2013. Frasure has overseen MLB's comprehensive social media strategy, leading significant initiatives such as the transition to vertical short-form video, resulting in billions of views across platforms. Previous roles at MLB include Senior Manager of Social Media Marketing & Innovation and New Media Manager, where Frasure contributed to substantial growth in MLB's social media presence. Earlier experiences include internships at Sports Illustrated and the Cincinnati Reds, as well as communications roles with the United States Olympic Committee and USA Football. Frasure holds a Bachelor of Science in Journalism from Ohio University.