Laura Smith

Laura Smith is an accomplished Manager of Global Partnerships at MLSE, where responsibilities include managing an eight-figure partnership portfolio that spans prominent teams like the Toronto Raptors and Toronto Maple Leafs. With a focus on strategy and execution, Laura leads the development of rights delivery for partners and evaluates campaign performance against key objectives. Previous experience includes serving as an Account Manager with Theo, where Laura collaborated with major tech brand Rogers, and at Mindshape, contributing to various marketing campaigns as an Account Coordinator and Account Manager. Laura began the professional journey as a Public Relations Intern at ROI Relations, honing skills in media coverage and influencer partnerships. Educational credentials include a Bachelor's degree in Honours Sociology and Media from Queen's University and a Public Relations Graduate Certificate from Humber College.