Tidiane B.

Tidiane B. is a seasoned marketing leader with over a decade of experience in agency and client-side roles, currently serving as the Director of Player Branding for the Toronto Raptors. Having previously held significant positions at numerous high-profile companies, including Canadian Premier League and Zum goldenen Hirschen, Tidiane has excelled in executing integrated marketing campaigns and brand activations that enhance audience engagement and brand visibility. As a co-founder of Regent Park United, they have committed to fostering community through youth sports, mobilizing extensive volunteer efforts and funding. Tidiane holds a Bachelor of Business Administration with a focus on Leisure & Event Management and has completed an exchange semester in Sports Management.