Bill Helmke

Vice President, Data And Infrastructure at Marketing Management Analytics

Bill Helmke has extensive work experience in the software development and data management field. Bill began their career in 1992 as a Software Engineer at Software Security, where they provided technical support and assisted clients with implementing security devices for their software applications. Bill then worked as a Software Engineer at Rainbow Technologies, where they focused on testing and debugging new hardware. In 1997, they joined Applied Information for Marketing, Inc. as a Manager of Software Engineering, overseeing the development of the BusinessMax suite of products. In 2000, the company was acquired by Aegis Group plc and merged with MMA, where Bill continued to work as a Senior Director of Software Engineering. Bill was responsible for managing software engineers and quality assurance personnel and developing internal and external applications. In 2010, they became a Vice President of Software Development at the rebranded company, Marketing Management Analytics - Synovate. In 2019, they transitioned to the role of Vice President of Data and Infrastructure at MMA.

Bill Helmke attended Nanuet Senior High School from 1982 to 1986. Bill then pursued a Bachelor of Science degree in Electrical Engineering from Columbia University, which they completed from 1986 to 1990. Subsequently, they obtained a Master of Science degree in Computer Science from Iona University between 1995 and 1997.

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