Roopa C.

Roopa C. has extensive experience in the field of analytics and marketing. Roopa currently holds the position of Vice President at MMA (Marketing Management Analytics), starting in September 2023. Prior to this, they worked as the Group Analytics Director at DDB from February to July 2023.

Roopa has also held various roles at Kantar, starting as a Director in March 2016 and working their way up to become the Multi Touch Attribution Analytical Lead. Roopa then served as the Principal for Brand & Marketing ROI and the Senior Director of Kantar's Analytics Practice before leaving in January 2023.

Before joining Kantar, Roopa worked at FCB Chicago as the Vice President of Analytics and later as the Director of Strategic Analytics from March 2010 to March 2016.

Their career began at Allstate in 2005, where they started as an Associate Predictive Modeler and eventually became a Senior Predictive Modeler, holding this role from August 2008 to February 2010.

Overall, Roopa C. has a diverse background in analytics, with experience in leadership roles at various organizations in the marketing and advertising industry.

Roopa C. obtained a B.Sc in Mathematics from Bharathidasan University in 1997. Roopa then pursued an M.Sc in Operations Research and Computer Applications at the National Institute of Technology, Tiruchirappalli from 1998 to 2000. Finally, they earned an M.S in Industrial Engineering from Northwestern University between 2001 and 2003.