Simon Muchiri is a seasoned professional with over 14 years of experience in the drinks industry, specializing in emerging markets. Simon has worked with renowned global agencies including Moet Hennessy and Bacardi Martini, where they developed successful sales and marketing strategies. Previously, Simon held various roles at Maritime and Mercantile International, including Key Account Manager and Retail Manager. Currently, Simon is the Head of Retail at ZMMI Wines and Spirits, where they continue to leverage their expertise in market analysis and strategic planning.
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