Sylvie Joly currently serves as Deputy General Manager Sales Marketing & Digital at MMV since May 2025. Previously, Sylvie was a Board Member at SFCMC - Hôtel Barrière le Majestic, Hôtel Barrière le Gray d'Albion, Casino Barrière Croisette from June 2019 to January 2024, and held the role of VP Marketing Communication & E-commerce at Groupe Barrière from 2013 to January 2024, overseeing all properties and online activities with full P&L responsibility. Additional experience includes roles as VP Marketing and Communication for Casinos & Theatres, Chief Marketing and Communication Officer at VIRGIN STORES, CRM and business intelligence director at Printemps, retail analyst at Autorité de la concurrence, and head of trade marketing and CRM at Carrefour. Sylvie holds a degree in Marketing from HEC Paris and is currently pursuing executive education in Finance at the same institution.
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