Patrick Welk has extensive experience in marketing and media, currently serving as an Account Executive at Media Now Interactive since May 2019. In this role, Patrick provides strategic guidance to partners, focusing on media planning and advertising ROI across various industries. Previous positions include Senior Digital Strategist at Southern View Media, Media Director/Business Development Director at Optera Creative, and National Accounts Manager at The Calagaz Group. Additional experience includes a long tenure as a Marketing Consultant at Advance Publications Inc. and Media General. Patrick specializes in data and audience targeting strategies, cookie-less solutions, contextual advertising, and audience analysis to enhance messaging effectiveness.
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