Allison Abernethy

Allison Abernethy is a seasoned marketing professional with extensive experience, currently serving as the Regional Marketing Manager at MNP since November 2019, where responsibilities include developing and implementing strategic marketing initiatives to enhance brand awareness and client retention. Prior roles include Marketing Programs Manager at Vancity, where tailored member contact programs were designed to align with business objectives, and Marketing Manager for Digital Marketing at Arc'teryx Equipment, where global digital initiatives were managed to drive eCommerce sales. Allison's earlier career includes positions at Rethink Communications, Intrawest, RMG Connect, Teldon Marketing, Grey Worldwide Vancouver, and Bentall Kennedy, showcasing a strong foundation in account management, direct marketing, and customer relationship management. Educational qualifications include a Bachelor of Arts in History from the University of Massachusetts Amherst, along with certificates in Marketing Communication and Direct Marketing from recognized institutions.