M&O Marketing
John Shaffer is a dynamic professional with extensive experience in sales support, client service, and marketing within the financial sector. Currently serving as an Annuity Dynamic Sales Support Specialist at M&O Marketing, John has contributed to exceeding sales goals by over $10 million for 2023. Previous roles include client service and marketing at Northwestern Mutual, where a Life, Accident, and Health Producer License was obtained, and as a Client Service Assistant at Northwest Financial Advisors LLC. John's career also includes significant experience in customer service and sales within various sectors, including financial institutions and retail. Additionally, John holds a Bachelor's degree in Business Administration with a focus on Marketing and Supply Chain Management from East Carolina University and has completed certificates in Christian Apologetics and Worship & Music from Biola University and Liberty University, respectively.
M&O Marketing
Having been in business for nearly 45 years, M&O is the oldest and longest-standing independent marketing organization (“IMO”) in the fixed annuity industry. Founded in metro-Detroit in 1976 and originally having only marketed long-term care in Michigan and Ohio (hence, “M&O”), we have since expanded to also market fixed annuities and life insurance to thousands of independent financial professional nationwide. Just as our now-national business model has evolved, so has our marketing perspective. With today’s ever-changing pace of innovation in the financial services industry, we have grasped the keys of success developed from yesterday’s knowledge, today’s experience, and tomorrow’s vision to provide financial professionals with arguably the most versatile and cutting-edge marketing value proposition in the industry today.