Yun Zhang

Yun Zhang has a diverse work experience, starting with their role as a Client Service Assistant at Eastwei Relations in 2008. They then worked as a PR Coordinator at Ketchum Newscan Shanghai, handling corporate accounts such as Lufthansa and automobile accounts like Jaguar. In 2010, Yun was a PR Strategist and Leader of the Mentorship Program at GlobalRenCai.com, where they developed online PR strategies and helped Chinese students find mentors in various industries.

In 2011, Yun held the position of PR Assistant at the Los Angeles Times, where they designed a social media plan for reader engagement and assisted in managing interview requests for LA Times reporters. They also worked as an Assistant Account Executive at TBWA\Chiat\Day-Media Arts Lab, supporting the account team.

Yun pursued a Master of Arts in Strategic Public Relations at the University of Southern California from 2009 to 2011. During this time, they also worked as a PR Assistant at the Los Angeles Times, providing social media coverage on stories and assisting in developing social media strategies.

From 2012 to 2017, Yun worked at Nexon America as a Game Analyst, where they designed KPI reports and user segmentation reports, as well as conducted research and analysis on player behavior and spending. They then took on the role of Game Data/Production Coordinator, focusing on in-game data analysis, live game production responsibilities, and research projects.

Since 2017, Yun has been with MobilityWare, starting as a Senior Data Analyst and later becoming the Lead Marketing Analyst. In these roles, they led a team of analysts, provided end-to-end data analytic services for game product teams, and conducted predictive analysis and modeling based on user behavioral data. They also led and mentored junior analysts and interns.

Yun's work experience showcases their expertise in data analysis, marketing, public relations, and game analytics.

Yun Zhang earned a Bachelor of Arts (B.A.) degree in English Language and Literature/Letters from Donghua University during the years 2004 to 2008. In 2009 to 2011, Yun pursued a Master's degree (MA) in Strategic Public Relations from the University of Southern California. Additionally, Yun has obtained certifications, including "Inferential Statistics" and "Introduction to Probability and Data," from Coursera Course Certificates in October 2016 and September 2016, respectively. Furthermore, Yun has also completed a certification in "Data Analyst with R" from DataCamp, but the specific month and year of completion are not provided.