Ivaylo Chakov is a Senior Performance Marketing Manager at MobiSystems, overseeing digital marketing strategies to drive growth. With a Bachelor's degree in Advertising from New Bulgarian University, they have extensive experience in digital marketing across various roles, including Senior PPC Expert and Demand Generation Manager at OfficeRnD. Previously, Ivaylo worked as a PPC Specialist and Social Media Manager, developing impactful campaigns for a multitude of brands. Currently, they specialize in performance optimization and multi-channel management, leveraging analytics to maximize ROI.
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