Ilan Fridman is the Head of App Performance at Mobitech, overseeing programmatic user acquisition in both in-app and connected TV environments. Previously, they served as Head of Partnerships and Business Development Manager at Bulls Media Worldgroup and Smart Gravity, respectively, where they honed their skills in optimizing performance marketing and cultivating business relationships. With a Bachelor of Business Administration in Marketing from The College of Management Academic Studies, Ilan has a solid foundation in business and marketing that complements their extensive experience in tech and digital marketing. They are known for data analysis, competitor research, and enhancing customer acquisition strategies while enjoying sports, gaming, and travel in their free time.
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