Chen Michel Shifer

Chen Michel Shifer is currently the Public Relations Manager at SciPlay Corporation and has held the position since 2019. With extensive experience in marketing, Chen specializes in the planning and execution of marketing strategies, leveraging skills in digital and offline media, events, and press management. Previously, they served as the PR & Social Media Manager for the Israel Football Players Association and have worked as a Director of Marketing and Senior Marketing Manager at Moburst. Additionally, Chen is the Founder and Chief Product & Marketing Officer of CeliHack, a pro bono gluten-free restaurant guide for Celiacs. Chen holds a Bachelor of Arts in Film/Cinema/Video Studies from Tel Aviv University, where they graduated with honors.