Jessica Abbadia

ASO & CRO Team Lead at Moburst

Jessica Abbadia is a seasoned professional currently serving as a Senior Analyst at Moburst since March 2022, where responsibilities include leading a cross-functional team, managing project deliverables, conducting market research, and enhancing customer experience through strategic planning. Previously, as a User Acquisition Specialist at Mino Games, Jessica contributed to significant user engagement improvements and optimized app store strategies. Jessica's role as a Mobile Intelligence Strategist at RankMyAPP involved creating targeted messaging and positioning strategies for major apps across various regions, resulting in enhanced user experiences and visibility. Earlier career experience also includes positions as a Marketing Account Manager at UM Agência and Business Assistant at Alterdata Software, complemented by a Bootcamp in Product Marketing from Cursos PM3 and a Bachelor's degree in Law from UNIFESO.

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