Daniel Eriksson is the founder of Mockberg, a family-owned jewelry and watch brand based in Stockholm. They served as Head of Growth at Willa from 2021 to 2023 and as a Growth Advisor at Sting – Stockholm Innovation & Growth from 2020 to 2022. Earlier, they were Manager of the Growth team at Spotify (2012–2014) and founded waitress.com (2013–2016) as Founder & CMO. They also founded Modesty Stockholm AB (2007–2010) as Founder and CEO and worked as an Analyst at Ericsson in 2007. They earned a Bachelor of Science from Handelshögskolan i Stockholm (2008–2011) and a Master of Science from Handelshögskolan i Stockholm/Stockholm School of Economics (2011–2013).
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