The Moco Museum is an independent museum with a wide range of inspiring modern, contemporary, and street art – located in Amsterdam (the Netherlands) and Barcelona (Spain). Moco exhibits art by Jean-Michel Basquiat, Banksy, Tracey Emin, JR, KAWS, Keith Haring, Jeff Koons, Yayoi Kusama, THE KID, Guillermo Lorca, Studio Irma, Andy Warhol, and more offering visitors an unparalleled and unforgettable experience.

Located on Amsterdam's famous Museum Square – in between the Van Gogh and the Rijksmuseum – Moco is housed in the iconic Villa Alsberg. The historic building was designed in 1904 by architect Eduard Cuypers, nephew of the famous architect Pierre Cuypers (Rijksmuseum and Amsterdam Central Station).

Moco Barcelona is housed in a 16th Century palace on Montcada Street in the heart of El Born. Palacio Cervelló is formerly the private residence of the noble Cervelló family until the 18th Century. From the Middle Ages to the 20th Century, aristocrats, merchants, and royals have held onto this historical site.

Moco Museum (Amsterdam/Barcelona) boosts the energy of locations reserved for the privileged to inspire and enlighten our world through art and welcome all. Moco Museum in Amsterdam and Barcelona is a private initiative, championed by its founders Lionel & Kim Logchies. The exhibited works of art are partly on loan from their carefully cultivated international network of art lovers and collectors.

Moco Museum advocates for the inclusive museum model. We create accessible shows and exhibitions in Amsterdam and Barcelona that enlighten, inspire, and empower the community. For this reason, Moco has become a leading destination for art lovers around the world. “We use the power of art to challenge the norm, champion the truth, open up minds, and question the world around us.”


Moco Museum

Moco Museum's headquarters in Amsterdam, Netherlands

This department focuses on enhancing the visitor experience through customer service and hospitality.

Guest Services

The Operational Management team at Moco Museum is responsible for ensuring the smooth and efficient functioning of both locations in Amsterdam and Barcelona. This includes overseeing daily operations, managing staff, coordinating exhibitions, and optimizing visitor experiences. By fostering collaboration among departments and maintaining high standards of service, the team upholds the museum's commitment to accessibility, innovation, and artistic excellence.

Operational Management

The Sales and Marketing Team at Moco Museum is dedicated to promoting the museum's unique exhibitions and engaging a diverse audience through innovative marketing strategies. This team crafts compelling campaigns, enhances visitor experiences, and drives ticket sales and merchandise through effective digital and in-person outreach. By leveraging social media, content creation, and performance marketing, they aim to position Moco as a premier destination for art enthusiasts both in Amsterdam and Barcelona.

Sales and Marketing Team

The Leadership Team at Moco Museum is responsible for guiding the strategic direction and overall vision of the museum in both Amsterdam and Barcelona. Comprising key executives, including the CFO and heads of brand, partnerships, marketing, and exhibitions, this team collaborates to enhance the museum's reputation as an inclusive and inspiring destination for contemporary art enthusiasts. Their focus is on fostering community engagement, cultivating partnerships, and ensuring operational excellence to deliver unforgettable art experiences.

Leadership Team

The Marketing and Communications team at Moco Museum is responsible for crafting and executing strategies that promote the museum's modern and contemporary art exhibitions across its locations in Amsterdam and Barcelona. This team enhances brand visibility, engages with diverse audiences, and cultivates partnerships to elevate the museum's presence in the art world. They also explore innovative avenues such as NFTs to expand the museum's reach and impact, ensuring that Moco remains a beacon of inclusivity and inspiration in the global art community.

Marketing and Communications

This department is responsible for driving revenue through customer acquisition and relationship management.

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Operational Management

Sales and Marketing Team

Leadership Team

Marketing and Communications

Sales Department