Cassidy Batkin

Cassidy Batkin is an experienced professional in the field of fashion merchandising and digital marketing, currently serving as Senior Manager of Site Merchandising at Moda Operandi, Inc since May 2021, following previous roles in the company. Prior to this, Cassidy worked as a Digital Marketing Coordinator at Movado Group, Inc, where responsibilities included assisting in paid media efforts and researching new marketing opportunities for the Movado and Olivia Burton brands. Additional experience includes a position as Social Media Coordinator at Simplicity Consignment, where Cassidy significantly boosted follower engagement, and an internship at Beth Ward Studios focused on merchandising and sales. Cassidy also gained retail experience through roles at LOFT BY ANN TAYLOR and Lord & Taylor. An educational background includes a Bachelor of Science in Fashion Merchandising from Marist College and studies at Istituto Lorenzo de' Medici.