Sabina Weber

Sabina Weber is the current Vice President of Marketing at ModCloth. Prior to their current position, they served as the Vice President of Brand Marketing at American Apparel from April 2015 to April 2019.

Weber was responsible for leading the total brand identity overhaul and reconstruction for American Apparel, including the creative direction, eCommerce, digital marketing, photography, celebrity dressing, influencer programs, partnerships, PR, budget, promotional events, and copy. To help inform these decisions, they spearheaded a long-term and historical brand study in order to define the key customer target segments, content strategies, market presence, and notoriety.

Under Weber’s leadership, the brand’s vision and identity were fortified by directing all the visual and written creative content and storytelling, including video, photography, and social media presence. Sabina leveraged their in-depth market research and insights to enhance brand growth and successfully executed the U.S. and international brand relaunch across all channels. This relaunch resulted in increased traffic and reconnected the brand with the targeted and outlying customers—penetrating markets beyond the retail/fashion industry. Additionally, Weber controlled all the eCommerce assets such as photography, graphics, and securing a seasonal campaign timeline.

Weber was also responsible for maintaining strong relationships with American Apparel’s cross-functional partners in order to ensure clarity and alignment with the brand direction and business performance. Her efforts were awarded in 2019 when they received the Los Angeles Adweek Award (Top 10 marketers in LA) for successful relaunch efforts. During their time at American Apparel, Weber generated $60M in additional revenue within the first year as a direct result of the relaunch and increased outreach by 38%+ over a 12-month period.

Sabina Weber completed their Bachelor of Fine Arts (B.F.A.) at the University of Southern California.

Their manager is Silvia Mazzucchelli, CEO. Some of their coworkers include Jahnavi Parekh - VP Finance.