William Avedon

William Avedon is an accomplished executive with extensive experience in leading business development and sales initiatives across various industries. Currently serving as Vice President of North America at both Coohom and Modelo, Avedon is responsible for overseeing divisions of multi-billion dollar tech platforms while actively engaging with high-profile clients such as Amazon and Lowe’s. Previous roles include Vice President of Business Development at Marco, where Avedon developed a global sales organization for fintech solutions, and Vice President of Sales at Tradewind, focusing on cross-border trade finance. Avedon has demonstrated remarkable success in driving revenue growth across multiple companies, including significant increases in international sales during tenures at Dapple Baby and Built NY. Avedon's educational background includes a Bachelor of Arts from Wesleyan University, complemented by immersive studies in China.