JustBe makes premium enjoyment instantly available — a wearable lifestyle accessory for modern, stylish women who love to blend indulgence, fashion and celebration effortlessly.

Since 2012 we've stood for Effortless Chic Celebration: Italian-inspired premium drinks in the iconic 200 ml aluminium bottle — ready to enjoy, no mixing, no glass, no fuss.

Our range across three worlds:
Sparkling Icons — Gold & Rosé, fine Italian frizzante, 10.5% vol.
Wine Cocktails — Hugo, Sprizz, Berry & Rhubarb with 100% natural ingredients, 5.4% vol.
0.0 Chic — premium enjoyment without alcohol, for moments when the drink should still make a statement.

Made for rooftops, aperitivo hours, sundowners and every little moment that deserves a big entrance.

Your moment. Your drink. JustBe. Ready to Enjoy.

Modern & Chic Drinks

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Modern & Chic Drinks

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