Ashley John is the Business Development Director of the Gaming & Entertainment Division at Modern Electronics, part of the Al Faisaliah Group in Saudi Arabia. With over 20 years of Sales and Marketing experience, Ashley has specialized in the Middle East and Africa region, notably achieving a 20% sales turnover increase at Advanced Media by pioneering Mobile Photo-Video Solutions. Previously, Ashley held senior roles at Sony, including Deputy General Manager for Sales and Marketing, where strategic leadership drove significant revenue growth across multiple markets. Additionally, Ashley co-founded Playtime Technologies Limited and established Cyberscript, an IT-enabled services company in Mumbai. Ashley's educational background includes a Bachelor of Commerce from the University of Mumbai and a Master's in Marketing Management from Melbourne Business School.
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